Wednesday, August 7, 2019

Princess Martha Louise stops using her title for business

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Princess Martha Louise, the elder child of King Harald V of Norway, announced today on Instagram that she will cease to use her title for her commercial ventures.

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 Controversy has swirled around the Princess since the announcement of her new relationship and partnership with American-born Shaman Durek.  The Norwegian media - as well as members of the princess' own family -- were discussing privately and publicly -- how Martha Louise should be styled when she is involved with seminars and other projects that are seen to embrace alternative lifestyles.

The answer came earlier today with an announcement on the Princess' Instagram account.  She acknowledged the "many discussions about my use of my title in a commercial context.  The fact that I have used Princess in the title of my tour.  I have said before that I am very sorry, and I stand by that.  It was a mistake and I understand that it provokes when the princess title is used this way. 

"The discussions are something that I have taken seriously, and in collaboration with my family we have found that it is best that we make some changes.  We have therefore jointly come to the conclusion that I use the title princess when I represent the Royal House, do my official assignments at home and abroad and in private contexts. From now own I will not use my princess title for commercial purposes. I only use Märtha Louise.

"I have found this to be a good solution where there is a clear distinction between my business activities and my role as representative of the Royal House, and that I have thus created room for greater freedom in my business activities."

The Princess has opened a second Instagram account for her business activities.


The Palace has also released a statement.  I used Google translate as the announcement is in Norwegian only.

"Use of title
Princess Märtha Louise, in consultation with her family, has decided that from now on she will not use the princess title in her business activities.
The princess will continue to use her title when representing the King's House and in a private context, but will use her name (Märtha Louise) when she runs a profitable business."

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