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| Daisy Knatchbull/Instagram |
During a recent trip to the Bahamas, music executive Gionzy Damiani proposed to his girlfriend, Daisy Knatchbull. He did not get down on one knee; instead, he wrote the proposal in the sand.
Of course, Daisy said yes.
Miss Knatchbull is the only child of the Hon Philip Wyndham Ashley Knatchbull and his first wife, Atalanta Cowan.
She was born on October 5, 1992, at St. Thomas's Hospital in London and was named Daisy Isadora Louise.
Daisy is a granddaughter of the late 2nd Countess Mountbatten of Burma and the 7th Baron Brabourne. Lady Mountbatten was the elder daughter of Louis, 1st Earl Mountbatten (ne HSH Prince Louis of Battenberg)
Her father, Philip, served as CEO of Curzon from May 2006 until November 2023. He now serves as Executive Chair at Curzon in a part-time position.
After graduating from Beneden School, Daisy attended the University of Leeds, where she earned a BA in Philosophy in 2015. She was drawn to fashion from an early age, noting in a Tatler profile (July 2019) that it was her maternal grandmother, Sylvia, "who sparked my interest in fashion from a young age." Sylvia Cowan, who was married to the 60s fashion photographer, John Cowan, would regale her granddaughter with "tales about time spent on the King's Road with the likes of Mary Quant and Grace Coddington."
Daisy realized that her grandmother's stories "shaped and guided my personal style." She wanted to "leave my mark" on women's wear, but the market "was a saturated one."
She decided to "try and move into menswear," and was able to secure a job in the press office at Huntsman, a Savile Row tailor. Daisy learned "everything I could about this secret world."
In 2016, while working for Huntsman, she caused a positive stir when she was the first woman to wear a top hat and tails in the Royal Enclosure at Royal Ascot.
"I couldn't have had a more positive response. That's the moment when I could see the suit-shaped 'gap' in which to operate."
Her new company, The Deck, was born, providing bespoke suits and tailoring for women. In 2018, her business was in a ground-floor shop on King's Road, where she hired the "most prestigious ateliers in Europe to tailor the garments." The then 24-year-old secured £150,000 in private funding, which led to the launch of The Deck. Within several months of "booming business," The Deck moved to its first store on Lower Sloane Street.
In September 2021, a more "impressive move" took place when The Deck opened on Savile Row, the 'menswear Mecca'.
In an interview with the Telegraph in 2022, Daisy said: "Savile Row had always been a dream for me, to have my slice of modern femininity and to give the opportunity for women to walk down the street and be heard."
In 2024, The Deck was rebranded as Knatchbull. Vanity Fair said: "Daisy Knatchbull has taken Savile Row to new heights... she has challenged the sartorial norm and helped women see themselves in a new light by disrupting the traditionally male-dominated area."
Her bespoke suits have been worn by Kate Moss, Elizabeth Hurley, India Hicks (her cousin), and the Princess of Wales. Of her customers, she said in a 2024 Hello magazine interview: "They're not just a load of rich women. I've got women who can walk in and buy 20 (suits) and the woman who saves for one waistcoat."
Knatchbull has a 62% repeat order rate, according to a 2025 New York Times profile of Daisy. The United States is her most lucrative market, and she travels across the Pond "four or five times a year to do trunk shows and fittings in New York, Washington, and Dallas, as well as Palm Beach, Fla., and Greenwich, Conn."
"I think people all over the world love the idea of English heritage and the bespoke craftsmanship of the Row," she told the New York Times.
Daisy and Gionsy have been together for several years and share a home in London. In the Hello profile, she referred to him as Giovanni, "who works in music but is a keen cook. We eat a lot of Italian food."
At the time of the Hello interview, Daisy confided: "I'm close to being 32, and in three years, I'm a geriatric mother, right? It's that age-old problem: I'm a woman, and I want a career and kids. How do I balance that?" She added, "And my boyfriend has his own endeavors, so he's always racing around the world."
Giovanni Luca Maria Damiani was born in Italy in July 1985, the son of Dedo Damiani and Marzia Dainese. He is the director of Only Good People, which manages "artists, songwriters, and producers — and run the studios, labels, and publishing to back them up."
Gionzy studied Business and Italian at University College in London.
Daisy is a descendant of Queen Victoria. She and the Prince of Wales are third cousins.
Victoria - Alice - Victoria - Louis - Patricia - Philip - Daisy
Victoria - Alice - Victoria - Alice - Philip - Charles - William
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