Jemma Kidd, who is known socially as the Countess of Mornington, has had to put her makeup company, Jemma Kidd Makeup Ltd., into administration "after it ran up debt of more than £2 million," according to Richard Kay.
Jemma is married to the Earl of Mornington, son of the Marquess of Douro, who is the heir apparent to the Duke of Wellington.
In the UK, the Jemma Kidd line was sold at Harvey Nicholls and Boots. Here in the USA, Target sold the products.
http://www.dailymail.co.uk/news/article-2213207/RICHARD-KAY-Jemma-Kidds-make-empire-goes-administration.html
http://fashion.telegraph.co.uk/news-features/TMG9593566/Jemma-Kidd-cosmetics-enters-administration.html
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